Paramount+ reaches 56M subs, raises prices as it combines with Showtime • TechCrunch

Following the major integration of Showtime into Paramount+ two weeks ago, Paramount reported its quarterly earnings this morning, announcing that Paramount+ gained 9.9 million subscribers in Q4 to bring the total to 56 million subs, up from 46 million in the previous quarter. This means Paramount+ has more customers than Hulu, which recently reported 48 million subs. The company also confirmed it would raise prices across its service due to its combination with Showtime.

However, Paramount+ barely missed analyst expectations, who predicted a net addition of 10 million subscribers. Across Paramount+, Showtime, BET+, and Noggin, the company grew by 10.8 million direct-to-consumer subs, reaching a combined total of 77 million customers.

Paramount’s free, ad-supported streaming service Pluto TV saw an increase in global monthly active users, bringing its new total to 78.5 million. Rival Tubi, on the other hand, only has 64 million monthly active users.

Also, the company revealed that its streaming losses widened again to $575 million from $502 million in Q4 2021. Meanwhile, direct-to-consumer revenue increased 30% year-over-year, with subscriptions experiencing revenue growth of 48% year-over-year. Paramount+ revenue 81% year-over-year.

“Our content and platform strategy is working and with even more exceptional content coming this year, we expect to return the company to earnings growth in 2024,” CEO Bob Bakish wrote in the letter to shareholders.

The company added that subscriber growth was mainly driven by its content slate, including “Top Gun: Maverick,” which launched on Paramount+ on December 22, as well as the NFL games and new titles like “Tulsa King,” starring Sylvester Stallone and horror film, “Smile.”

The most significant news of the quarter for the streamer was the announcement that, later this year, it would be integrating Showtime into its platform. “Paramount+ with Showtime” will directly compete with Warner Bros. Discovery’s upcoming HBO Max/Discovery+ service.

During the earnings call, the company announced that it would be increasing the pricing of its Paramount+ Premium tier from $9.99/month to $11.99/month to reflect the new Showtime content. The Essential tier, which won’t include Showtime, is moving from $4.99/month to $5.99/month.

Customers were expecting a price increase after Bakish confirmed the plans in December.


#Paramount #reaches #56M #subs #raises #prices #combines #Showtime #TechCrunch

Productsmeter is a group of professionals, work with different brands on new product launch, promotions and market analysis. Our Endavour is to share our Product deep expertise with our users and help them to decide right products before buy.

Leave a Reply

Your email address will not be published. Required fields are marked *